1 Week To New Financial Year, Ready?

by | Mar 29, 2017 | News & Events

As our countdown comes to an end; let’s look back on the articles of the last 4 weeks Year-end Blues or what!  Review/Preview  Objectives and Key Results What are you/we selling? Video Resource – Check In Weekly Preview & Review...

What Are You/We Selling?

by | Mar 27, 2017 | News & Events

Lesson 1 of any marketing programme is that we shouldn’t sell features and we should sell benefits instead. Let put this another way. I translate this focus on benefits to the word ‘afters’, first introduced to me by Andy Bounds. So, what will the reader/buyer/user...

Friday Flashback

by | Mar 24, 2017 | News & Events

As we draw to the end of the week: let’s look back on the articles of the last 3 weeks. The new financial year is nearly here! Year End Blues  Review/Preview Objective and Key Results Video Resources – Introduction About the Check-in Journal Why is the...

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