Be So Good They Can’t Ignore You

If you are fairly good at what your business does then that’s a nice place to be. Nice, warm, comfortable. But it’s not very compelling for customers. For you, it might even be quite a dangerous place to be. After all, mediocrity is not something to be celebrated. How...

Writing A Book – Dream Or A Nightmare?

Why I love writing: It is the best form of publicity It is a brilliant way of getting to articulate your theories, thoughts and ideas It exposes you and your ideas to a wide and varied audience It challenges you to be clear and succinct in your argument It creates a...

Stick, Twist, Pivot Or Persevere

Eric Ries’ book, The Lean Startup, is a fascinating book. And not just for the start-up. Really. His model is Silicon Valley startup-centric whereas my start point is the opposite end of the spectrum, working with existing growing businesses. But so many of the...

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